6 Marketing Strategies to Grow Any Business
If you’re an entrepreneur your #1 priority should be massive growth. Are you willing to do whatever it takes to get your message out? Do you want to get your products in front of hungry buyers chomping at the bit to consume your products and services? Have you wanted to grow and expand socially but have not caught up to the buzz? Do you have a website but it’s not ranking on Google yet? Do you have any social media presence with your business and brand? If you’re lost in all of this please continue reading below for six sure-fire marketing strategies to grow any business fast!
So here are a few questions that every good entrepreneur should ask themselves with regards to how to grow their business fast. First, are my sales and marketing strategies the same as they were when founding my business? Do I have any new strategies that are generating fresh leads and clients into my business every single day? Especially without hammering the telephone or cold calling in person all of my perspective prospects?
Because if this is the approach that you’re taking I hate to be the bearer of bad news. But you’re probably getting crushed by your competition, or you’re not experiencing any real scalable growth.
Now before I get into the remainder of this article, I’m not saying that cold calling is bad, or that ringing 100 prospects phones a day that you’ll never make cash. But wouldn’t it be much easier to 100+ ringing your phone to begging for your help?
Here’s the thing. I do get asked this question all the time. Will this work for my business even if I’m an offline business? The answer is, yes! Absolutely it will! So let’s dive into the steps!
Review Your Current Strategies
The analysis of your current strategies is the most stable place for you to start. Mainly because if you’ve been in business for a while something has obviously worked well for you. Your job here is to analyze what has worked, what is working, and improving upon what works and cut what has not worked. Besides, if you’ve done a good job, you should have repeat customers, so you’ll be able to continue to deal with them in that fashion and deploy new strategies to place yourself in front of them every day.
Break out a pen and a notepad and draw a line down the middle of the page and on the left write working and the right put not working. List them both, and then proceed to step two.
Research Your Competition
If you want to dominate your business, your industry and everything around your business and industry then you need to know your competition. So research your competition in high detail. Understand their strategies and reverse engineer what they are doing to generate income. From there you can do a few things. One target their customers that give feedback, secondly re-create a better version of what they are doing.
Next, let’s talk strategies.
Explore New Strategies
In this article we will assume that you’re the typical offline business that isn’t heavily involved in branding, social media for business, paid advertisement, and likely have no lead generation systems in place. Perhaps you just rely on word of mouth or foot traffic and have no real marketing strategies on the internet. Heck, maybe you had a website built ten years ago and have no idea what search engine optimization is. Let us dive into some strategies.
- Social Media Marketing
- SEO – Search Engine Optimization
- Social Media Advertisement
- Search Ads
If you us any of these marketing strategies you must make sure you’re analyzing and measuring your data. Because if your marketing strategies are on point you will boost your brand awareness and create a buzz around your business.
If you are brand new to social media marketing feel free to check out an article titled, What is Social Media Marketing Here written by Search Engine Land.
Create Your Marketing Plan
Here you will select the strategies that you wish to use and design your execution plan. So first, identify where your customer spends most of their time on the web, ideally social media. From there you must really drill down into your targeting for paid ads and strategic posting schedules.
Now if you already have a website here you should conduct an audit of your website and see where you’re ranking on Google search or better yet if you’re ranking on Google search period. If you are not then you need to either get your site ranking or seek the help of someone like Clout Solutions to help you out.
When creating your plan you really need to settle on the strategies that you will use and understand exactly what’s needed to get your message in front of all the right people. Once this is in place you can really make your push.
Though your goal is a to sell your products and services, that’s only half the battle. Because transactions will not take place without sharing good will. So you will have to create some content to share with your audience about your company, products, and brand without a pitch. This is known as warming up your audience. You should have a means of capturing leads and give away something of value for free in exchange for an email address. Then you can nurture the relationship via email. If you want to learn more about content marketing feel free to Learn More Here.
Not to mention retarget them with placed advertisements.
Execute Your Plan
Now that you have all the systems in place it is time for you to start executing your plan. By this time you have your website being worked on and or you’re starting to see the fruits of your SEO labor. Blog posts are an excellent content source that you can push across your social platforms.
Now if you’re tired of losing deals to your competition or perhaps do not even know where to start with this process feel free to reach out to Clout Solutions. We’d love to put you on the map and create a domination plan for your business with our amazing marketing strategies that will run for you 24/7/365 on auto-pilot.